Privacy Policy

Last Updated: January 2026

1. Introduction

At Wealth Fusion Prime, we are committed to protecting the privacy and security of your personal and financial information. This Privacy Policy explains how we collect, use, store, and protect your information when you use our financial advisory services or visit our website. We comply with all applicable privacy laws including the Gramm-Leach-Bliley Act (GLBA), SEC regulations, and state privacy laws.

2. Information We Collect

Personal Information

We may collect the following personal information:

• Full name, date of birth, and contact details (address, phone, email)
• Social Security number or Tax ID (for tax reporting and account verification)
• Employment information and income details
• Marital status and dependents information
• Emergency contact information

Financial Information

We collect detailed financial information including:

• Bank account and investment account details
• Income, expenses, and cash flow information
• Assets, liabilities, and net worth
• Investment holdings and transaction history
• Insurance policies and coverage details
• Tax returns and tax planning information
• Estate planning documents and beneficiary information

Investment Objectives

We document your:

• Investment goals and time horizon
• Risk tolerance and investment preferences
• Liquidity needs and cash flow requirements
• Tax situation and optimization strategies
• ESG/SRI preferences if applicable

Website Information

When you visit our website, we may automatically collect:

• IP address and browser type
• Pages visited and time spent on each page
• Referring website URLs
• Device information and operating system
• Cookies and tracking technologies data

3. How We Use Your Information

We use your information for the following purposes:

• Financial Planning: Creating personalized financial plans and investment strategies
• Investment Management: Implementing and monitoring your investment portfolio
• Tax Planning: Optimizing tax strategies and preparing tax returns
• Communication: Sending account statements, performance reports, and market updates
• Compliance: Meeting regulatory requirements and legal obligations
• Service Improvement: Enhancing our services and client experience

4. Information Sharing

We do not sell your personal information. We may share your information with:

• Custodians: Brokerage firms that hold your investment accounts
• Service Providers: Third-party vendors who assist with technology, compliance, and operations (bound by confidentiality agreements)
• Professional Advisors: Attorneys, CPAs, and insurance agents involved in your planning (with your consent)
• Regulatory Authorities: SEC, FINRA, and state regulators as required by law
• Affiliates: Related companies for administrative purposes

5. Data Security Measures

We implement comprehensive security measures to protect your information:

• 256-bit SSL encryption for all data transmission
• Multi-factor authentication for account access
• Encrypted storage of sensitive financial data
• SOC 2 Type II compliant data centers
• Regular security audits and penetration testing
• Employee training on data protection and privacy
• Secure document sharing platforms
• Firewall protection and intrusion detection systems

6. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience:

• Essential Cookies: Required for website functionality and security
• Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
• Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

7. Data Retention

We retain client records according to SEC regulations:

• Client account records: 6 years after account closure
• Investment advisory agreements: 5 years after termination
• Correspondence: 3 years
• Financial statements: 6 years
• Tax returns: 7 years

You may request earlier destruction of records in writing, subject to regulatory requirements.

8. Your Privacy Rights

You have the following rights regarding your personal information:

• Access: Request copies of your personal information
• Correction: Request corrections to inaccurate information
• Deletion: Request deletion of information (subject to legal requirements)
• Opt-Out: Opt out of marketing communications
• Portability: Receive your data in a portable format
• Restriction: Request limitations on data processing

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies before providing personal information.

10. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors. If we discover we have collected information from a minor, we will delete it promptly.

11. International Data Transfers

Your information is stored and processed within the United States. If we transfer data internationally, we ensure appropriate safeguards are in place including Standard Contractual Clauses and data protection agreements.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Material changes will be communicated to clients with 30 days notice and posted on our website with an updated effective date. We encourage you to review this policy regularly.

13. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA) including:

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising privacy rights

We do not sell personal information as defined by CCPA.

14. Contact Our Privacy Officer

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

• Privacy Officer
• Wealth Fusion Prime
• 507 Formula Lane, Richardson, Texas, USA
• Phone: 469 593-4461
• Email: privacy@wealthfusionprime.com

15. Filing a Complaint

If you believe your privacy rights have been violated, you may file a complaint with:

• Our Privacy Officer (contact details above)
• Securities and Exchange Commission (SEC)
  Website: www.sec.gov
  Phone: 1-800-732-0330
• Financial Industry Regulatory Authority (FINRA)
  Website: www.finra.org
  Phone: 1-800-289-9999
• Texas State Securities Board
  Website: www.ssb.texas.gov
  Phone: 512-305-5700

You will not be retaliated against for filing a complaint.